Privacy Policy

Last updated: April 29, 2026

Summary

Rescued.Click helps agencies and website operators track URL changes, see 404 traffic, alert responsible teams, and temporarily redirect traffic when a missing URL is receiving visitors.

We process two broad types of information:

1. account and business information about Customers, administrators, team members, and billing relationships; and
2. customer-site operational data processed to provide the services, such as URLs, 404 traffic metadata, referrers, UTM values, timestamps, user agents, status codes, redirect rules, redirect events, and alerts.

We do not use customer-site 404 traffic data to sell personal information or serve targeted ads.

Our Role

For account, billing, website, support, and business relationship data, Rescued.Click generally acts as an independent business or controller.

For customer-site data processed through the services, including 404 traffic data and redirect data, Rescued.Click generally acts as a service provider or processor on behalf of the Customer that added the domain or installed the 404 tracking script.

If you are a website visitor and your information was processed because you visited a Customer website, the Customer is usually responsible for determining how and why that information is processed. You may contact the Customer directly, or contact us and we may forward your request to the Customer where appropriate.

Information We Collect

Account and Contact Information

We may collect name, business email address, company or agency name, role or title, authentication information, team members and permissions, support messages, preferences, and settings.

Billing Information

We may collect billing contact details, plan information, subscription status, invoices, payment status, and related transaction metadata. Payment card details are processed by our payment processor. We do not intentionally store full payment card numbers on our systems.

Domain and Site Configuration Data

When a Customer adds a domain, we may collect domain names, sitemap URLs and sitemap metadata, crawl settings, URL inventories, added URLs, removed URLs, redirected URLs, HTTP response status codes, canonical or redirect information where available, crawl timestamps, validation results, and site configuration settings.

URL History Follows and API Data

When a Customer follows a public URL history report or uses the API, we may collect URL history follow data, notification preferences, followed domains, API token metadata such as token labels, token prefixes, token last-used timestamps, request metadata, and operational logs. We store API token hashes and display metadata, not reusable token secrets.

404 Traffic Data

When the 404 tracking script is installed on a Customer site, we may collect metadata about visits to missing pages, such as requested URL, path, query string, referrer URL, UTM parameters and campaign parameters if present, timestamp, user agent, browser, device, or operating system information derived from user agent, IP address or approximate region if collected or generated by the services, HTTP response status, source classification, site identifier, and operational logs.

The 404 tracking script is not intended to collect names, email addresses, payment information, passwords, health information, or other sensitive personal information. However, URLs, query strings, and referrers can contain personal information if Customers or third parties place it there. Customers should avoid placing personal information or sensitive data in URLs and campaign parameters.

Redirect Data

When Customers configure temporary redirects, we may collect source URLs, destination URLs, rule status, validation checks, redirect test results, redirect events, rule matches, timestamps, administrator activity, and change logs.

Alert and Notification Data

If Customers configure alerts, we may collect alert recipients, email addresses or webhook destinations, assignment information, alert messages, delivery status, and notification logs, including daily or weekly URL-history notification preferences.

Usage, Device, Log, and Cookie Data

When users access the Rescued.Click website or dashboard, we may collect IP address, browser type, device information, operating system, pages viewed, actions taken, timestamps, referring pages, session logs, error logs, and security logs.

We may use cookies, local storage, pixels, or similar technologies for authentication, security, preferences, analytics, product improvement, and website functionality. We do not use customer-site 404 traffic data for cross-context behavioral advertising.

How We Use Information

We use information to:

• provide and operate the services;
• create and manage accounts;
• track URL changes and crawl domains and sitemaps;
• identify added, removed, redirected, or missing URLs;
• track 404 traffic and display referrers, UTM values, and source context;
• classify traffic sources based on available signals;
• create, test, validate, enable, pause, and log temporary redirects;
• send alerts and operational notifications;
• process payments and manage subscriptions;
• provide support and improve the services;
• detect, prevent, and investigate abuse, fraud, security incidents, and unauthorized use;
• comply with law and enforce terms and policies; and
• create aggregated or de-identified analytics.

Paid Traffic and Source Classification

The services may classify traffic as paid, non-paid, direct, unknown, recognized, UTM-tagged, or other categories based on available signals such as UTM values, referrers, URLs, source rules, and Customer configuration. These classifications are operational estimates and may not be complete or accurate.

How We Disclose Information

We may disclose information:

• to Customer accounts, administrators, authorized users, team members, and configured alert recipients;
• to vendors that provide hosting, storage, databases, security, analytics, payments, authentication, email, customer support, monitoring, and other services;
• if we believe disclosure is required or appropriate to comply with law, legal process, law enforcement, regulators, or security obligations;
• to protect the rights, property, or safety of Rescued.Click, Customers, website visitors, or others;
• in connection with a merger, acquisition, financing, corporate reorganization, sale of assets, bankruptcy, or similar transaction; and
• with consent or according to Customer instructions.

We Do Not Sell Customer-Site Telemetry

We do not sell customer-site 404 traffic data, share customer-site 404 traffic data for cross-context behavioral advertising, or use customer-site 404 traffic data to build advertising profiles of website visitors.

Customer Responsibilities

Customers are responsible for:

• providing legally required notices on their own websites;
• obtaining any required consents;
• ensuring they are authorized to install the 404 tracking script and add domains;
• configuring campaigns, URLs, forms, query strings, and referrers to avoid transmitting sensitive personal information;
• responding to website visitor privacy requests where Customer is the controller or business;
• ensuring redirect rules are lawful, accurate, and appropriate; and
• ensuring alert recipients are authorized.

Data Retention

We retain information for as long as reasonably necessary to provide the services, comply with law, resolve disputes, enforce agreements, maintain security, and operate our business.

Unless configured otherwise or required by law:

• Account Data may be retained while the account is active and for a reasonable period afterward.
• Billing and transaction records may be retained as required for tax, accounting, and legal purposes.
• URL change history, 404 traffic data, redirect logs, change logs, and security logs may be retained for the operational periods needed to provide analytics, support, security, and product functionality.
• Backups may be retained for a limited period before deletion or overwriting.

Customers may request deletion through the dashboard or by contacting us, subject to legal, security, billing, backup, and operational limitations.

Security

We use commercially reasonable administrative, technical, and organizational safeguards designed to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

International Transfers

We are based in the United States and may process information in the United States and other countries. Where required, we use appropriate transfer mechanisms for international transfers.

Your Choices and Rights

Depending on your relationship with us and applicable law, you may have rights to access, correct, delete, or obtain a copy of information; object to or restrict certain processing; opt out of certain disclosures or targeted advertising where applicable; withdraw consent where processing is based on consent; or appeal a denied privacy request where required by law.

To exercise rights, contact privacy@rescued.click. If your request relates to information processed on behalf of a Customer website, we may direct you to that Customer or ask the Customer for instructions.

U.S. State Privacy Notice

This section applies to residents of U.S. states with comprehensive privacy laws to the extent those laws apply to Rescued.Click. Categories of personal information we may collect include identifiers, commercial information, internet or network activity, professional information, approximate location if used, inferences/classifications, and sensitive personal information only if inadvertently included in customer-site telemetry.

We do not intentionally collect sensitive personal information through customer-site telemetry. We do not sell customer-site 404 traffic data and do not share it for cross-context behavioral advertising. If our own website uses cookies or similar technologies in a way that is considered a sale, sharing, or targeted advertising under applicable law, we will provide required opt-outs.

Depending on applicable law, you may have rights to know, access, correct, delete, port, opt out, limit certain uses of sensitive personal information, or appeal. We will not discriminate against you for exercising privacy rights.

California Privacy Notice

If the California Consumer Privacy Act applies to Rescued.Click, California residents may have the right to request access, deletion, correction, portability, and information about categories of personal information collected, used, disclosed, sold, or shared. California residents may submit requests to privacy@rescued.click. If required, we will honor valid opt-out preference signals for our own website.

European and UK Privacy Rights

If European or UK data protection law applies, you may have rights to access, rectification, erasure, restriction, objection, portability, and to lodge a complaint with a supervisory authority. Where we process Customer Data on behalf of a Customer, the Customer is generally the controller and Rescued.Click is the processor. Requests relating to customer-site data should generally be directed to the relevant Customer.

Children’s Privacy

The services are not intended for children under 13 or for use in collecting children’s personal information. Customers may not use the services to knowingly collect children’s personal information.

Do Not Track

Some browsers transmit “Do Not Track” signals. There is no uniform industry standard for responding to these signals. Where required by law, we will honor legally recognized opt-out preference signals.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted with a new “Last updated” date. If changes are material, we may provide additional notice.

Contact Us

Privacy: privacy@rescued.click
Support: support@rescued.click